Headquartered in Budapest, W.UP was established in November 2014 by a group of highly skilled fintech specialists, each with more than 15 years of experience in digital banking from all over the globe. W.UP's mission is to transform the way banks generate digital revenue and interact with clients through AI-powered experiences. Our Sales.UP solution offers customer insights and uses real-life situations for better experiences. Based on banking and external information, like location data, our tools help banks create laser-targeted campaigns and boost conversion rates.