ezbob began life in 2011 as a direct lender to SMEs in the UK. In 2017, the company pivoted to become a software provider to banks and financial institutions. Clients include RBS, CYBG and American Express who have adopted ezbob's core technology to streamline the loan process and simplify lending. ezbob has 80 employees from 11 countries, with offices in London, Tel Aviv and Sophia.