Shemina Jiwani

Shemina Jiwani is a thought-leader, entrepreneur, and multi-faceted professional who brings over 15 years of international payment experience to AscendantFX. In her role as COO, Shemina oversees every aspect of our Customer Experience. This includes not only operations, but also dealing and account management, sales and marketing. She also works closely with the CIO to prioritize development enhancing the user experience. She has a Bachelor of Commerce degree from McGill University and an MBA from Queens University. In 2018, Shemina was selected as one of 30 women to join the inaugural class for the Money 20/20 Rise Up Program, and was profiled by Women of Influence.

Before joining AFX, Shemina held the position of Director of Business Development for Custom House Global Foreign Exchange. In this role, she led global marketing and business development initiatives for Custom House, including onboarding of strategic global customers, as well as evaluating and implementing both partner and acquisition opportunities. In her previous roles at Custom House, she was responsible for determining the marketing and sales initiatives that were essential for growth of the American market, as well as outlining various operational procedures to increase capacity for the business. As her Business Development role grew, Shemina was also directly involved with the development of Custom House’s proprietary online trading systems for both businesses and individuals. Eventually, she was responsible for managing the sales and operations call center for the consumer online business.

Shemina began her career in finance as a Corporate Dealer at Thomas Cook Global Financial Services where she managed a portfolio of over $5 million in revenue within the Financial Institution segment.

In addition to her success in finance, Shemina also spent five years owning and operating her own hotel development located in the Canadian Rocky Mountains.